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Video Games Move To Mass Market

Nintendo has achieved a broader demographic with Wii compared to its main rivals PlayStation 3 (PS3) and Xbox 360. Nintendo has sold more than 10 million Wii consoles and 70 million DS handheld machines worldwide. "We're not thinking about fighting Sony, but how many people we can play. What we're thinking most are not portable systems, consoles, etc, but want people new game, "boasts the Nintendo president Satoru Iwata.

Wii Sports was included with the console at launch. Has managed to showcase the capabilities the Wii to bring a 'gaming experience' to the masses. The game is a collection of five sports simulations, designed to demonstrate the detection capabilities motion of the Wii Remote for new players. The five sports included are tennis, baseball, bowling, golf and boxing. Players use the Wii Remote to mimic actions in real life sports, such as a tennis racket. The game also features training and fitness modes that monitor player progress in sports.

The next important step was the introduction of Wii Fit, an exercise game consisting of activities using the Wii Balance Board peripheral. The Wii Balance Board measures a user's weight and center of gravity. Then, the program can calculate the body mass index of the user when told of its height. The game has about 40 activities different, including yoga, push-ups and other exercises. The game tracks a user's "Wii Fitness Age" through a test to be played with the result of age current user, the weight and balance.

"Wii Music" for Nintendo Wii in his last series, aims to help young players old, to get and enjoy the music. Apparently, the game should not be compared with other music titles, which focus more on competitive play and challenges. "Wii Music" is more about jamming and creating new music that's fun to play, while creating a new experience, a new way for consumers to be engaged, enriched and excited. The company recently launched the latest addition to the innovative Wii controller is motion- high sensitivity, state developers to add more realism and depth to games.

In comparison, Sony stumbled with the launch of the PS3 console towards the year and a half ago, and trailed its competitors for months. That is in stark contrast to its position as the undisputed market leader with the largest PlayStation 2. Sony has warned users of PS3 could take several years to get the most out of your machine. Jack Tretton, head of PlayStation America said that the players finally see the PS3 pull away from rivals such as studies have found a way to harness the full power of its Cell processor.

A service that has received a lot of press for PlayStation Home, a free to download the virtual world for PS3. Users will be able to input text and voice chat and play casual games together such as swimming, bowling and even embedded arcade machines. And when they lose their attractive original features, users can invite others into other securities PlayStation Network Virtual worlsd outside PlayStation.

Each user will be able to create an avatar and have their own virtual apartment to decorate with furniture, their trophies Games and content of your own PS3. Not content in images, simply, users can also share music and videos with your friends in their private homes.

Sony is making concerted efforts to regain its equilibrium. Earlier this week, shaved $ 100 off the price of the PS3 in the U.S.. Sony said that the version 80 gigabytes of the PS3 will sell for $ 400, down from $ 500, and the abolition of the 40 GB version of the console. Microsoft also dropped $ 50 compared to the prices of the Xbox 360 and said that the basic model of 20 GB console will sell for $ 299.

Microsoft has also made an attempt to reinvent the Xbox 360 look, making existing features easier to find and use, eliminating the clutter of the market. Microsoft also aim to significantly improve the experience social of Xbox Live, the service allows players to compete online and download content such as arcade games, game demos, trailers, television programs and films.

Microsoft recently announced that content from Netflix is visible through Xbox Live for Xbox Live Gold members. The agreement enables users who subscribe to Netflix to watch movies and TV shows saved in their Netflix Instant Queue on their Xbox 360. Netflix currently offers more than 10,000 movies and television programs available for instant viewing. Video playback will flow in DVD quality, and users will also be able rate movies you've seen through Xbox Live.

Content companies like NBC Universal, Universal Studios Home Entertainment, SCI FI Channel, USA Network, Constantin and MGM will also populate the video marketplace. The videos will be available for purchase in either standard definition or high definition.

Microsoft has added a community channel to make socializing easier. The new channel lets you quickly find your friends, see what they are doing, then make it easy to join the action. LiveParty allows up to eight users join to share, with voice and text chat. Everyone in the group shares the same communication channels while playing games, watching movies, or participate in other events.

Microsoft has also decided to enter the fray with the vicissitudes of customization user. Like how you can create Miis on the Nintendo Wii and user avatars in Sony's Playstation Home, Xbox 360 users will be able to create virtual representations themselves on Xbox Live. Besides just looking pretty and providing an avenue for user expression, avatars will also be used in the next games.

Microsoft and Sony are trying to catch up to Nintendo have taken. The PS3 and Xbox were struggling to compete with the market appeal of the Wii mass, as they have tended to focus on graphics and gameplay compared to Nintendo's innovative approach of focusing on the whole gaming experience. President Nintendo, Satoru Iwata, Wii summarizes the philosophy, saying "I believe we must find more ways for players to feel engaged, different ways to become rich. The overall experience of our products must be greater enthusiasm. "

About the Author

Patrick is an expert Research and Travel consultant. His current interest is in Dublin Airport Hotels and Southampton Cruise Parking.

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